{"product_id":"lo-life-an-american-classic","title":"Lo-Life An American Classic","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eLo-Life: An American Classic takes the reader on a tripto New York City in the early 80s-a time when crimeand violence ran the streets. The infamous Lo-Lifegang emerged from this tumultuous time. Formedby crews of teenagers from the Brownsville and CrownHeights neighborhoods of Brooklyn, they made a namefor themselves by dressing head-to-toe in expensive RalphLauren clothing, or \"Lo.\" Polo apparel-and other preppy80s fashion labels like Guess, Nautica, and Benetton,among others-represented an aspirational lifestyle forthese kids from rough neighborhoods just struggling toget by. Fighting for style and survival, the Lo-Lifestargeted these brands, and would acquire them by anymeans necessary, including stick-ups, shoplifting, and\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ehustling. A reign of terror ensued, when your new wintercoat could make you the target for a robbery-or worse.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWhat started as an informal gang uniform organizedaround clean designs and bright colors, became adevotion to a lifestyle brand, and eventually created anassociation between the streets and luxury that wouldfundamentally change the fashion industry. Lo-Life: AnAmerican Classic documents the personal collectionsof exclusive archival vintage photographs amassed bythe crew and interviews with original members,presenting the first comprehensive oral history of thisnotorious New York collective.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eLo-Life is the remarkable story of a small group of teenagersfighting to make a name for themselves who eventuallymade themselves seen, heard, and emulated globally.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ingram","offers":[{"title":"Default Title","offer_id":51499924685087,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0271\/4818\/9769\/files\/61gIlBFl87L._SX606.jpg?v=1767376471","url":"https:\/\/bluedreamneworleans.com\/products\/lo-life-an-american-classic","provider":"Blue Dream New Orleans","version":"1.0","type":"link"}